Note: For many of our clients, we are their “secret weapon.” We respect their privacy, as we will yours if we work together. For that reason, we have kept their identities private in these success stories. If you get in touch, we can reveal the client's name and URL for this case study.
The Problem
The client contacted Inkless because they had a brand new website about an extremely niche California government program.
The website had basic content, but no blog. The newsletter had no opens, and the website had fewer than 200 visits per month.
They knew that they needed to start publishing more content, but everyone in-house was already overbooked, and the services that they offered were so niche that no one outside of their business could write about them.
You see, this client offered services for a state-funded government program, solving a very specific problem. They wanted to spread the word, but the only source material online consisted of dense government documents and laws.
Our Proposed Solution
The client asked us to familiarize ourselves with the program and their services so that we could speak about them with authority. Here is how we did that:
We scheduled interviews with their star employees to learn about the program. (We were also able to turn these interviews into content for the newsletter and blog!)
We read through all of the primary sources, including laws, dense medical documents, and research studies.
We created an in-house information hub and training modules for our writers so that everyone on our team could write for this client without delays.
Once we were onboarded and the website’s brand voice had been established, we took over their SEO with a content-first approach, primarily focusing on their blog, service pages, and newsletter.
Because this client offers services to adults with autism and their families and caretakers, we knew that we would:
Have to take convoluted and dense information and make it accessible and even fun to read for anyone who finds the website, and
Strike a balance of writing with authority and confidence about the brand without ever coming across as condescending.
Normally, SEO keyword plans start with competitor research, but in this case, there was almost zero accessible or readable information about the topic online. Fortunately, our writers are all trained in research, so they spend hours scouring social websites like Reddit and Facebook groups, talking to employees and clients of the business, and even attending frequent webinars. With this information in hand, we were able to create comprehensive keyword plans designed to build this website’s online presence from the ground up.
The Results
100x Website Traffic Growth
Since we started working with this client, their website’s traffic has increased from less than 200 visits per month to over 20,000 visits per month.
The client also ranks for 5,000+ relevant keywords in their niche.
A website that previously had no traffic at all is now the number-one ranking result for high-traffic keywords pertaining to adults with autism and their caretakers, like “overstimulated,” “special interest,” and “autism and OCD.”
Because no one else was willing to do the nitty-gritty work of reading the fine print, the client became the best and most comprehensive source on this specific government program on the Internet.
Along with these fantastic results we achieved for our client, the most rewarding aspect of this work has been knowing that we have now provided 500+ pages of accurate, helpful, and accessible information about autism and caretaking for anyone looking for it.
“Thanks to Inkless, we have become the preeminent source in our niche. Our competitors now look to us and our content as an example of how to talk about the services we offer. Our website was so small when we started, we never thought that we would be number one for such big search queries. When we found Inkless, we struck gold.”
Founder of the Healthcare Startup for Adults with Autism
Many SEO agencies have very high turnover rates, but not us. We have been working with this client for more than five years, and we plan to continue working together for many more. We believe this speaks to the quality of the work we do for them and the many ways we have helped their business rise.
