In order to rank well on Google and get mentioned by AI, your brand must create a lot of written content: blogs, guides, copy, newsletters, articles, thought leadership, ebooks, and the list goes on and on!
If that content is done well, then your brand can…
Rise in the ranks on Google
Get heaps of warm leads from AI
Build trust with your potential clients
Become an authority in your niche
But if that content is poorly written, generic, or obviously just written by ChatGPT, then it will have the opposite effect. Potential clients will see your brand as untrustworthy or cheap.
For a brand that requires lots of trust from its clients, say a healthcare brand, SaaS, or B2B, junk content carries a stink that scares clients away.
Some businesses, like government organizations, law firms, or healthcare brands, can even face legal repercussions for publishing dishonest or AI-hallucinated content on their websites or in their branded content.
Plus, high-quality writing designed for human consumption has the best results when it comes to getting leads online, regardless of your niche or industry. That’s why for our brand imagery and tagline, we chose Built to Rise and the swallow. We build strategy and writing that makes your brand rise with swift agility.
