1990
1990
Founded
0%
0%
Human Written
In 2020, as a small group of freelance writers, we started to realize that when we wrote useful, interesting content for our clients, they started dominating Google’s results pages and getting leads. Lots of leads.
So together, we started honing our craft and perfecting our methodology; learning the more technical sides of SEO and, later, how to get mentioned by AI as well. Because many of us have backgrounds as English teachers and professional editors, we took a pedagogic approach to creating in-house training, and we started to grow.
As we grew, we always prioritized hiring writers; people with degrees in Communications, English, and Journalism, with rigorous standards for research, eloquence, and proficiency.
And this is why we decided to call ourselves Inkless: We bring all the traditional precision of an old-school printed publication (ink), but fully translated to the most modern digital methods (inkless).
In order to rank well on Google and get mentioned by AI, your brand must create a lot of written content: blogs, guides, copy, newsletters, articles, thought leadership, ebooks, and the list goes on and on!
If that content is done well, then your brand can…
Rise in the ranks on Google
Get heaps of warm leads from AI
Build trust with your potential clients
Become an authority in your niche
But if that content is poorly written, generic, or obviously just written by ChatGPT, then it will have the opposite effect. Potential clients will see your brand as untrustworthy or cheap.
For a brand that requires lots of trust from its clients, say a healthcare brand, SaaS, or B2B, junk content carries a stink that scares clients away.
Some businesses, like government organizations, law firms, or healthcare brands, can even face legal repercussions for publishing dishonest or AI-hallucinated content on their websites or in their branded content.
Plus, high-quality writing designed for human consumption has the best results when it comes to getting leads online, regardless of your niche or industry. That’s why for our brand imagery and tagline, we chose Built to Rise and the swallow. We build strategy and writing that makes your brand rise with swift agility.
